Meet Your Buyers with IDG Media Brands

Trusted Content + Quality Audiences = Actionable Leads When you plan a lead gen program for technology buyers, what do you want to know: job titles, job functions across IT and business professions, IT interests spanning 45 hardware, software, and application categories, industry sectors, and the size of your &(!!#x9c!!);±&(!!#x90!!);´&(!!#x9c!!);bO¼´ FÁYtb¼´§ 3¼| V Ê&(!!#x90!!);Á ±b8O| ¼|b &(!!#x89!!);&(!!#x90!!);´¼ ¦Á8&(!!#x86!!);obY 8&(!!#x8c!!);Y &(!!#x9c!!);&(!!#x90!!);Èb±nÁ&(!!#x86!!); 8ÁYb&(!!#x8c!!);Ob´ n&(!!#x90!!);± technology marketers on a global scale.

You’re in charge. Whether you choose one IDG brand or many, they collect similar buyer data across online, events, and print. You have access to millions of people who for decades have relied on IDG editorial and attend events.

Events
Publications
Websites
Research

IDG
Brands

IDG
Products

IDG Customer Database

Business Intelligence

Storage

Security

Networking

Mobile & Wireless

Plus over 20 other
audience segments
Segmented
Topics

Technology Buyers

The IDG Market Fusion service takes your marketing accountability to a new level. With the Engagement Intensity Index^tm the quality of a lead is measured based on user interaction with vendor content online. It separates the suspects from true prospects giving your sales team the highest quality leads.

Where Engagement Matters With IDG’s marketing and program expertise and IDC research on buyer information preferences, you’ll achieve results that make you a lead gen hero. www.idgknowledgehub.com/register/BtoB

To learn more about IDG lead gen programs, contact your sales representative or David Baron, 508 988-7570, david_baron@idg.com.